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#094: 4 Strategies to Grow Your Email List as an Opera Singer

4 Strategies to Grow Your Email List as an Opera Singer - Rebecca Reid Vocal Studio

Let’s chat about something super important for us singers - building an email list. Yep, you heard it right! It’s not just about hitting those high notes; it’s also about hitting up those inboxes! By building an email list, you’re not just growing your audience; you’re building a community, reinforcing your brand, and making a real impact both on and off the stage.

In this blog post, we'll explore four tried-and-tested strategies to help you grow your email list. From sharing out exclusive content, free downloads, discounts, contests and giveaways as well as utilising collaborations. I’ve also given you some examples of each so you can get started straight away.

And, don’t forget to stick around to the end. We’ve got some extra bonus tips to help you surcharge your email list. So, grab a cup of coffee, get comfy, and let’s get started!


What is an Email list? And Why you need to build an email list?

Alright, let’s kick things off with the basics - what exactly is an email list? Well, think of it as your personal fan club - a curated group of people who’ve raised their hands and said, “Hey, we want to hear from you!” These are your subscribers, the ones who can’t wait to get your updates straight to their inbox.

Now, why is having an email list such a big deal for us opera singers? Well, while social media platforms are cool and all, they can be a bit fickle with their algorithms. But with email, you’re calling the shots! You own your list. You get to speak directly to your audience, no middleman involved. It’s like having your own personal stage where you can connect, engage, and serenade your audience anytime you want.

Plus, having an email list isn’t just about sending out newsletters; it’s also a powerhouse for driving ticket sales, promoting your performances, and even exploring new revenue streams. From merchandise sales to online courses, your email list can be your ticket to a whole new world of opportunities!


4 Strategies to Grow Your Email List

Now let’s get down to the nitty-gritty - how do you actually grow your email list? Well, it’s all about giving your audience something they can’t resist. Think exclusive content, behind-the-scenes peeks, and maybe even a chance to win something! By offering juicy incentives, you're not just attracting new subscribers; you're also showing them why they should stick around for more.

Alright, buckle up because here come the strategies!

1. Offer Exclusive Content

First up, we’ve got offering exclusive content. Think rehearsal footage, interviews with your fellow performers, or maybe even a sneak peek at your next big performance. Give your audience a backstage pass to your world, and watch as they clamour to joining your email list for more! 

Here’s some ideas of what you can share with your audience to keep them hooked and excited about your opera journey!

  • Rehearsal Fun: Ever wondered what goes on behind the scenes? Well, now's your chance to find out! Share some sneak peeks into your rehearsal process—think vocal warm-ups, staging rehearsals, and even some chit-chat with your fellow cast members. It's all about showcasing the dedication and passion that goes into bringing an opera to life!

  • Chat with the Crew: Get up close and personal with your fellow performers, conductors, and all the awesome folks behind the scenes. Share exclusive interviews where they spill the beans on their roles, experiences, and creative processes. From character development to the joys and challenges of opera life, there's so much to explore!

  • Costume Cuteness: Who doesn't love a good costume? Give your audience a sneak peek into the costume and set design process—think interviews with designers, costume fittings, and behind-the-scenes footage of all the magic happening backstage. It's all about highlighting the creativity and attention to detail that brings your opera to life!

  • Q&A Time: Got burning questions for your favourite opera stars? Well, now's your chance to ask! Organise some live Q&A sessions where subscribers can chat directly with you and other singers, conductors, or directors. Whether it's career advice or behind-the-scenes gossip, it's all fair game!

  • Performance Perfection: Share some of your favourite moments from past performances—think standout solos, memorable scenes, and all the magic of the opera stage. Throw in some commentary or insights to give your audience a deeper understanding of the music, characters, and emotional dynamics at play.

  • Backstage Bonanza: Ever wanted to peek behind the curtain? Take your subscribers on a virtual backstage tour of your favourite opera houses! Explore dressing rooms, prop and costume storage areas, and even the orchestra pit. It's like getting VIP access to all the behind-the-scenes action!

  • Live Rehearsal Fun: Want to see how the magic happens in real-time? Stream some live rehearsals or dress rehearsals and let your subscribers tag along for the ride. Throw in some commentary from the director or conductor to give them a sneak peek into the artistic decisions and technical challenges that make each performance unique.

  • Sneak Previews: Get your audience hyped up for your next big production by sharing some sneak previews. Think teaser trailers, concept art, and interviews with the creative team. It's all about building anticipation and excitement for what's to come on the opera stage!

2. Create Compelling Lead Magnets

Next, let's talk lead magnets—those irresistible goodies that make people want to sign up for your list. We're talking free song downloads, e-books, or maybe even some sweet discounts on your merch. Give your audience something they can't say no to, and watch your email list grow like wildfire!

Here are some examples of what you can offer your subscribers to make them feel extra special!

  • Free Audio Downloads: How about treating your audience to some free song downloads? Yep, you heard it right! Offer up some downloadable MP3 files of your best opera performances, arias, or vocal recitals as a big thank you for joining your email list. It's like getting front-row seats to your own private concert!

  • Discount Delights: Who doesn't love a good deal? Share some exclusive discount codes or coupons with your subscribers that they can use to snag some sweet merchandise from your online store. Whether it's opera-themed apparel, accessories, or CDs, it's all up for grabs at a special discounted price!

  • Concert Connection: Miss going to live concerts? We've got you covered! Give your subscribers exclusive access to some awesome online concerts or livestream performances. From solo recitals to chamber music and collaborations with fellow performers, it's all about bringing the magic of the concert hall right to your living room. Get ready to sit back, relax, and enjoy some seriously amazing tunes!

3. Host Giveaways and Contests

And who doesn't love a good giveaway? Whether it's tickets to your next performance, signed merch, or a chance to meet you in person, giveaways are a fun and engaging way to get people excited about joining your email list. After all, who can resist the allure of free stuff?

Here’s some super cool stuff you can offer your subscribers to make their day—and their opera experience—extra special!

  • Golden Tickets: How about giving your subscribers the chance to score some free tickets to your next big performance? Whether it's a solo recital, ensemble gig, or a fancy opera gala, it's all up for grabs! Plus, throw in some VIP treatment with premium seating or even a backstage tour for the ultimate opera adventure.

  • Autograph Alley: Want to get your hands on some signed goodies? Well, now's your chance! We're talking autographed CDs, vinyl records, posters—you name it! It's all decked out with your awesome artwork and branding, making it the perfect collectible for your die-hard fans.

  • Meet and Greet Magic: Ever dreamed of meeting your favourite opera star in person? Well, dream no more! Give your subscribers the chance to hang out with you before or after your performance for an exclusive meet-and-greet session. Snap some photos, get some personalised autographs, and maybe even share some inside opera gossip—it's all about connecting with your audience on a personal level!

4. Collaborate with Other Artists

Team up with other performers, host joint events, or maybe even co-create some awesome content together. The more, the merrier, right?

Here’s some ways you can team up with fellow performers to spread the opera love far and wide!

  • Jammin' Together: Ever thought about teaming up with other opera singers, instrumentalists, or ensembles for some epic joint performances? It's all about bringing different talents together to create something truly magical. Whether it's collaborative recitals, chamber music gigs, or opera scenes that showcase a mix of styles and repertoire, there's something for everyone to enjoy!

  • Virtual Vibes: Miss performing live? Well, now you can do it from the comfort of your own home! Take part in virtual concerts, livestreamed performances, or online music festivals featuring a bunch of talented artists and performers. Collaborate with organisers to showcase your skills and reach a wider audience through digital platforms and social media—it's like bringing the concert hall right to your living room!

  • Opera Scenes Extravaganza: Team up with opera companies, conservatories, or educational institutions to put on some awesome opera scenes workshops or performances. Work with emerging artists, directors, and designers to stage scenes from classic operas or contemporary works—it's all about bringing opera to life in new and exciting ways!

  • Educational Adventures: Want to inspire the next generation of opera stars? Partner up with educational institutions, community organisations, or outreach programs to host some awesome educational initiatives. From vocal workshops to outreach concerts and artist residencies, it's all about sharing your passion for opera and mentoring aspiring artists—it's a win-win for everyone involved!

  • Charity Champions: Ready to make a difference in your community? Collaborate with charitable organisations, nonprofits, or fundraising initiatives to host some awesome benefit concerts, charity auctions, or virtual fundraising events. Use your platform and talent to support worthy causes and make a positive impact—it's all about spreading love and kindness through the power of opera!


Bonus Tip

Don't forget to make it easy for people to sign up for your list! Whether it's on your website, at your performances, or even on social media, always be on the lookout for new opportunities to capture those email addresses.


So, there you have it—four rock-solid strategies to help you grow your email list like a pro! Remember, building an email list is a marathon, not a sprint. So, start small, stay consistent, and before you know it, you'll have a loyal army of fans cheering you on every step of the way.

Found this blog post helpful? Give it a like, share it with your friends, and leave a comment below to let me know how it benefited you!

* Disclaimer: The information provided in this blog post is for general informational purposes only and is not intended as a substitute for professional or medical advice. Singers and professional voice users should always consult with qualified professionals, such as singing teachers or medical practitioners before making any decisions or taking any actions related to their vocal health and wellbeing.


Further Reading

If you enjoyed reading this post, here are some other blog posts you might find interesting:

Discover the secrets to growing your email list like a pro! Get marketing tips to help you grow and monetise your list. Let's connect and grow together!

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